Posts Tagged ‘Social Media’

Hot off the press – web 1.0 vs web 2.0!

May 13, 2008

The Straits Times today carries two articles on Social Media and PR Campaigns which I found was immensely relevant to our class. The first was on:

PR Campaigns need mix of new and traditional media (ST H19, May 13 2008 )

With the advent of new media (i.e. Web 2.0), PR campaigns tend to lean towards using online products, hence rendering traditional media obsolete. By traditional forms, we mean magazines, televisions and the newspapers. However, President and Chief Executive Fred Cook of GolinHarris asserts that traditional media still has its role to play in PR.

He gives the example of Yahoo, a company with strong online presence, which still relies largely on traditional outlets for publicity as this directly leads to a large jump in its online traffic. In addition, though the younger generation is proficient with the internet, we must not forget the older generation, who still rely on the newspapers, televisions, magazines and radio for information.

GolinHarris, a leading international PR firm, states that they have a special service called Dialogue to help clients reach out with integrated media campaigns. They focus on both digital and traditional media to create campaigns for their clients.

Something worth noting is a comment made by Mr Cook – that there is an escalating consumer demand for authenticity in PR Campaigns. And this is because consumers/netizens are growing so much more savvy and astute, with their frequent interaction with the WWW. They’d be able to tell immediately if a company, or campaign, lacks genuinity. But this could be useful as well – companies can now use the internet to share stories and experiences which they never could before – an edge for any company searching to connect in an authentic manner with its clients.

Web 2.0 means Business! (ST Digital Life, May 13 2008 )

Aha! We are not the only ones catching on. Soon, I believe, the rest of the world will discover the advantages of using social software like blogs, wikis and even facebook, in the corporate world.

This story features, in a nutshell, what we’ve been learning in class the past 2.5 weeks. So, according to Larry Oglesby, Sales Manager for IBM’s Lotus Connections Social Software Business, the focus today, is “on being innovative in order to differentiate yourself from your competitors.” AND, such social software helps companies to gain feedback and ideas from employees, partners and customers; basically, their stakeholders.

Other interesting facts:

1. IBM uses a section on their Lotus Connections, “Profiles” to make it look like Facebook or MySpace. Workers now in different locations can connect with each other if they have similar interests. This reminds me of my internship last summer – I note that Bloomberg has that same function too!

2. The ‘Cool’ Factor – they are trying to appeal to the younger generation! Us! By keeping up with the times, this would help them attract and retain new talent. NOW we know.

3. Benefits: It connects businesses to the grassroots level, enable CEOS to gain feedback from an untapped audience.

4. Detriments: info put up on the web is confidential – there could be potential security issues. (Importance of firewalls so that only authenticated users can get access to these shared services). Guidelines should be set in place to prevent the abuse of social software, and disciplinary action put in place should these guidelines be breached.

5. A challenge for business – to implement Web 2.0 applications by activating huge depositories of information like inventory trends. Their large archives could be made user organisable and searchable, and this could lead to a community being built around it.

Some success stories: Amazon Online, and eBay.

Lee Kwee Heng, Country Brand Manager of IBM promises that social software will have a trajectory akin to that of the Email service. “People were saying, we havea phone, why don’t we just make a call? Why do we need email? Social software is following the same trend. Things will not change overnight. It’s not a destination, but a journey.”

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Welcome to Virtual Singapore!

May 11, 2008

This phrase springs out at me from the feed I am reading on my Googlereader. (boy, do i sound like a tech geek now! :P)

According to John Bell, the Media Development Authority of Singapore is planning to create a brand new version of Second Life, in line with the coming Youth Olympics in 2010. This is apparently an ambitious project for the people at Youth Olympics and MDA – they plan to “allow people to interact with an online version of Singapore, specially created for the computer screen”.

With new interactive technology, akin to a new version of Second Life (a 3D world where people are able to explore streets with their ‘characters’ and interact with others), the project hopes to showcase the Youth Olympics via the internet – you can now be an online spectator without having to be actually present!

The funds for the project come from a mighty $500 million put aside for interactive and digital media, and are considered strategic to Singapore. MDA Deputy Chief Executive, Mr Michael Yap, hopes to attract online developers or even telcom operators to take up the project, and promises that MDA would strongly back companies that plan to create that much needed infrastructure.

Hopefully, by 2010, audiences are able to watch the Youth Olympics without actually being present.

Other companies are engaging in this project, known as “Co-Space”, at the same time. The National Library Board hopes to establish an interactive online library, where users are able to not only browse pages virtually, but also meet friends with similar interests.

Mr Terence Mak, head of Amazing Worlds, a local start up planning to bid for the Singapore project, predicts that this would improve interactivity between users – now we’re not only able to read each other’s comments or tags, but even ‘touch’ each other online as each person will have a character or avatar. According to him, “this could be the new way to meet people in the future!”

I am looking forward to watching this come to pass! It would be great if local technology could evolve to such a stage where we are able to not only win the project bid, but create something which allows the world to view – greater publicity for local talents as well as pride for Singaporeans!

Sources: Virtual 3D Singapore On It’s Way